Everything you must know about website technology.
This article is for aspirants who want to build their career in website designing or development industry or as a digital marketing manager.
The term “web” on internet can be a part of following two technologies:
What is a Website?
A Website is generally used for Information purpose. A Basic Website has 6-7 pages titled as Home, About Us, Contact Us, Products and Services etc. A website is an essential part of Online Presence and Digital Marketing Strategy for any organization. A website may or may not have a contact form which can be filled by users to contact the business owners.
A web application is used creating, reading, updating and deleting internal records. In simple words a web application is developed for managing data.
Websites are also categorized as following:
Dynamic Websites have static pages and options to Add, Delete or Modify records. Dynamic websites are mainly connected with a database where records are inserted and later fetched using scripting languages like PHP, C# and Databases like MySql / MS-Sql queries.
A Website is also categorized in these two parts:
A Dynamic Website Coding is divided into two parts:
A client side scripting or coding is done for designing web pages. Technologies like HTML, CSS, Jquery are used from creating design templates.
Server side scripting is done to fetch and insert records from / to database tables. Server side denotes “done on a web server”. Languages like C#, PHP, Java etc. are server side scripting languages.
If you want to learn web development or designing – Contact Slidescope
If you have any doubts / suggestions regarding Basics of WebSite Technology please comment below.
Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).
Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.
There are ad networks which register “influencers” and “advertisers”.
Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.
Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.
The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.
Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.
The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.
Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)
Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.
You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :
If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.
E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.
1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.
As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing
From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.
2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports
3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.
If you are looking for E-Commerce Web Development Services – Contact
There are many plugins in the wordpress repository for the task.
We are showing you an example using Twitter Auto Publish by Xyzscripts
1. Step 1
Go to WordPress Plugins section and install “Twitter Auto Publish”
2. Step 2
When the installation is complete you will see Twitter Autopublish in your wordpress menu
3. Go to Dashboard >> Twitter Auto Publish > Settings and you will see a page with this form
4. Go to this URL https://apps.twitter.com/ and click “Create New App”
5. Fill name and description of your website / blog
6. You can leave callback url empty
7. Save these details and you will get your keys like
Consumer Key (API Key) in Keys and Access Tokens Tab
8. In the bottom of page you will see create access token option
Copy and paste the credentials in your wordpress form
9. In the form on wordpress – You can keep default value for Message format for posting
Variable You can use to format your twitter posts are
POST_TITLE – Title of your post
POST_EXCERPT – Short Description of your post
POST_CONTENT – Complete content of the article
Pay Per Click is a paid part of Search Engine, Display Networks, Social Media Marketing.
1. As the name suggests when a company pays an advertising network on per click basis to display it’s advertisement on various publisher websites.
Who is an Advertiser ?
An advertiser is a company or individual who wants to advertise his products and / or services on advertising networks.
Who is an ad publisher ?
An ad publisher is a company or an individual who registers it’s website, app, social media page etc. on an advertising network and agrees to display advertisements on his web properties.
A Publisher sometimes makes an area/ segment of it’s website available for advertisement.
Advertisers can contact the publishers and they can sign a contract of displaying advertisements for a particular period of time.
Pricing is mainly decided on the basis of popularity of publisher’s website.
In most of the cases as a publisher it is hard to find advertisers on your own, hence Publishers sign up with an advertising network and agree to display advertisement on their website.
Example of such advertising networks are : Google, Yahoo, Bing, Infolinks etc.
In a similar way it is hard for advertisers to decide and chose a particular website to display ads and hence they also contact advertising networks to chose best publishers for them.
In short : An advertising network has registration options for both publishers and advertisers.
Example : If I want to advertise Slidescope’s services then I will register on these networks as an advertiser.
If I want to offer/rent a space on my website for ads from other advertisers to appear then I will apply as a publisher.
Advertising networks like Google or Yahoo have strong guidelines that a publisher’s website must follow in order to be accepted as a publisher.
Guidelines like :
Advertising networks display paid advertisements in Search Networks(Search Engine Results Page) and Display Networks (Publisher Websites, Youtube etc.)
As mentioned in Point 1 If an Advertiser Pays an Advertising Network (Like Google, Yahoo etc.) On per click basis and the advertising network pays the publisher some percentage of the Per Click Amount, this type of advertising is termed as Pay Per Click Advertising.
When is it needed ?
1. For Quick Results
When a website is launched, SEO and SMO may take some time for the results to appear, PPC advertising ensures quick results.
2. For Brand building
To keep the fight going with the competitors.
3. Expensive keywords for which SEO is very difficult
Example : Online Shopping is a famous keyword and bid rate for such keywords is very high.
“Bid Rate is decided on the basis of popularity of a keyword.”
Various advertisers want to appear first in the search results for a particular keyword.
You will find a form with following details :
A Screenshot from google adwords account setup is given below :
You can do pay per click advertising on : www.Google.com/Adwords
You can setup PPC Marketing campaigns in Facebook, Twitter, Yahoo / Bing etc. as well.
If you are owner of an online shopping website or you are managing digital marketing for an e-shopping company you can setup a Google Merchant Center Account for Product Ads in Search Results Page.
If you are not sure about PPC marketing you can hire a Digital Marketing Agency as well.
If you have any queries or suggestions to share please leave your comments below. If you are looking for Social Media Marketing Agency or Training Institute you can contact us.
Codeigniter Training is for Web Developers with knowledge of core / basic php and Object Oriented Programming concepts.
Codeigniter is a PHP framework for developing Web Applications quickly and more professionally. It is used by millions of developers across the globe.
People with knowledge of Basic / Core PHP and Object Oriented Programming Concepts can learn Codeigniter easily.
Candidates who want to build a career in web development (using PHP) can learn Codeigniter.
This post is an overview of Strategy for Facebook Marketing.
This post is focused on facebook groups mainly.
What are facebook Notifications ? >> Notifications contain information about an activity.
Activity like :
Something Posted in a group of which we are a member.
Some content posted in a page of which we are a fan (or we like that page).
If the post is of our interest and links to a website we will not hesitate to click it. Clicking the link
takes us to website’s content and this in turn increases one pageview for the website. We might find other
content on the website useful and read that as well by clicking on their urls which increases number of pagevisits
to that website.
Number of pagevisits and unique pageviews and the amount of time (in seconds) that users spend on a website are some
important factors / parameters in declaring the world wide rank of that website.
This is the factor every content for users on your website should be shared with relevant audience on social media.
SEO is an activity that ensures visit of users in near future but social media content sharing gives you visitors instantly and for future as well.
You can share your content in :
>>Personal Profile with your Friends / Followers
>>Fan Page with your Followers indicated with N Number of Likes
* Fan page and Personal Profile belongs to you. The reach is limited to number of followers.
>>Group with Group Members with N Number of members
*Group could be created by you or any other group with millions of members.
Remember sharing an irrevant post / content might result in permanent ban from the group admins.
Lets consider an example of a Travel Blog with attractive tour package offers for tourists. In this case
we can search groups belonging to tour and travel categories.
Go to facebook search box and type “tour and travel” and hit enter.
You will see:
If you want to contact us regarding digital marketing or facebook marketing projects or training please contact us.
Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries. You can use these operators for preparing reports as well.
To search something within a given domain name or to see the number of urls indexed for a site
example – site:slidescope.com
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com
If you want to find which websites are using a particular keyword in their title tag you can use this operator.
example – intitle:digital marketing
Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.
Use this operator If you are looking for websites with some text that should be there in the page content.
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.
example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava
Find sites that belong to the same category as entered sites.
Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.
For example – intitle:digital marketing AND intext:Lucknow