Training

BySlide Scope

Basics of WebSite Technology

What are Basics of WebSite Technology?

Everything you must know about website technology.

This article is for aspirants who want to build their career in website designing or development industry or as a digital marketing manager.

The term “web” on internet can be a part of following two technologies:

  1. Web Applications
  2. Web Site

What is a Website?

A Website is generally used for Information purpose. A Basic Website has 6-7 pages titled as Home, About Us, Contact Us, Products and Services etc. A website is an essential part of Online Presence and Digital Marketing Strategy for any organization.  A website may or may not have a contact form which can be filled by users to contact the business owners.

What is a Web Application?

A web application is used creating, reading, updating and deleting internal records. In simple words a web application is developed for managing data.

Websites are also categorized as following:

  1. Static Websites
  2. Dynamic Websites

What are Static Websites?

Static Websites are the ones which have static information pages with titles as mentioned above and without any data management facility from front end. These websites are built using client side technologies like HTML, CSS and Javascript only. Changes in these websites are done using the hosting control panels or ftp clients (like filezilla).

What are Dynamic Websites?

Dynamic Websites have static pages and options to Add, Delete or Modify records. Dynamic websites are mainly connected with a database where records are inserted and later fetched using scripting languages like PHP, C# and Databases like MySql / MS-Sql queries.

 

A Website is also categorized in these two parts:

  1. Frontend – What users see, the main GUI of a Website.
  2. Back End- What developers, administrators, editors see. The Content management part of the website.

A Dynamic Website Coding is divided into two parts:

  1. Client Side Scripting
  2. Server Side Scripting

What is Client Side Scripting?

A client side scripting or coding is done for designing web pages. Technologies like HTML, CSS, Jquery are used from creating design templates.

What is Server Side Scripting?

Server side scripting is done to fetch and insert records from / to database tables. Server side denotes “done on a web server”. Languages like C#, PHP, Java etc. are server side scripting languages.

If you want to learn web development or designing – Contact Slidescope

If you have any doubts / suggestions regarding Basics of WebSite Technology please comment below.

BySlide Scope

What is Influencer Marketing ?

Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers).

Sometimes influencer marketing (or influence marketing) is done as sponsored reviews.

There are ad networks which register “influencers” and “advertisers”.

Who are Advertisers ?

Those companies or individuals who pays, offers incentives or asks for reviews, articles, tweets, etc.

Who are Infuencers ?

Those companies or individuals (in most of the cases) who have significant influence on a particular audience are Influencers. They are asked to write sponsored reviews, articles, promotional posts, tweets etc on their social media profiles, pages, websites, blogs or other channels.

The platform on which they publish their reviews have a fan following which increases the probability of sales for advertisers.

Advertisers mainly provide the idea on which the incfluencer has to write articles / tweets etc.

The tone of writing and theme etc. are as per the influencers way of doing it, such that the article fits in his blog/ website/ social media page perfectly.

How does Influencer Marketing works ?

Step 1. Influencers submit it’s blog, website, social media pages, etc. details to the Influencer Marketing Networks.
Step 2. IMN reviews the submission and accepts / rejects it in the system.
Step 3. Influencers bid on Advertiser’s Offers.
Step 4. Accepted influencer’s profile are displayed to advertisers.
Step 5. Advertisers review influencer’s application and accepts Bidsor bargains (in some cases)

Note : Influencers should alaways look for Live Campaigns to find advertisers in sponsored reviews portals.

Things to consider before choosing a perfect influencer ?

You should always remember you requirement. Here are some points that can help you in choosing a perfect influencer :

  1. Relevance to your niche / style / genre / business sector
  2. Number of Inflenced People and Potential Reach
  3. Expertise
  4. How much value he can add to your brand / products / services.

If you are looking for influence marketing networks or sponsored reviewing blogs you can contact us.

BySlide Scope

Basic Elements of an E-Commerce Website

What is E-Commerce ?

E-Commerce deals with all the Commercial activities performed in electronic form. It mainly deals with online transactions.

Some Examples of E-Commerce Websites and Mobile APPs?

1. Booking Website – Movie Ticket, Railway Ticket, Bus Ticket, Flight Reservations, Hotel
2. Shopping Website – Eg; Websites are Amazon.com, Flipkart, Taggedjeans.com
3. Classifieds Website – With Paid(Freemium Model) advertisements Eg: Olx, Quikr, Craiglist, Trademyad.com
4. Directory Websites – Paid (Freemium Model) directory listings Eg: Sulekha, Yellow Pages, Indiamart, EnergyConsultants.in
5. Service Websites – Accpeting payment online
6. E-Wallet Websites / APPs – BHIM, Airtel Money, Phonepe, Paytm
7. Recharge Websites – Freecharge, Paytm
* Note : Most of the payments are made through payment gateways like Paypal, Payoneer, Paytm etc.

As a digital marketing professional you should always consider the different modules in these websites and particularly which modules can be promoted in SEO. All the modules will not be suitable for Search Engine Indexing

(Basic Elements of an E-Commerce Website are as follows:)

From the Development point of view we can divide these websites in following modules:
1. Administration – Roles : Setting up protocols (Terms, Conditions, Policies etc.), Design Management Module, User Access, Initial Setup of Website Pages, Setting Report Headers, Creating, Read, Update, Delete (CRUD Capabilities), Managing Logistics, Managing Marketing Activities,
media management, Offers / Coupon Management, Order Management, Logistics Mgt., Products / Services management etc.

2. Customer / Client – Registration, Profile Creation, Selecting/Accepting Roles (Like – Buyer OR Seller), Placing Orders (Making Transactions), Money Withdrawl, See Statistics / Reports

3. Guest / Anonymous – Can visit website / app, see pages and information, fill contact forms etc.
As a Digital Marketing Manager you have to create offers on festive or special occasions.
You can do that by using Coupons Management Module.
*Note : An E-Commerce website is mainly divided into two sections for all users, namely – Frontend & Backend.
SEO activities are mainly focused on Frontend Pages.
You can do SEO of various category pages, tags pages, individual products pages and vendor/sellers shop individual pages etc.
You can promote the backend functionality of your website / app using graphical presentations, images, explainer videos etc. on social media and your website itself.

If you are looking for E-Commerce Web Development Services – Contact

BySlide Scope

How to Post to Twitter Automatically from WordPress ?

Post to Twitter from WordPress Automatically

There are many plugins in the wordpress repository for the task.

We are showing you an example using Twitter Auto Publish by Xyzscripts

1. Step 1
Go to WordPress Plugins section and install “Twitter Auto Publish”

2. Step 2
When the installation is complete you will see Twitter Autopublish in your wordpress menu

3. Go to Dashboard >> Twitter Auto Publish > Settings and you will see a page with this form

4. Go to this URL https://apps.twitter.com/ and click “Create New App”

5. Fill name and description of your website / blog

6. You can leave callback url empty

7. Save these details and you will get your keys like
Consumer Key (API Key) in Keys and Access Tokens Tab

8. In the bottom of page you will see create access token option
Copy and paste the credentials in your wordpress form

9. In the form on wordpress – You can keep default value for Message format for posting
Variable You can use to format your twitter posts are
POST_TITLE – Title of your post
POST_EXCERPT – Short Description of your post
POST_CONTENT – Complete content of the article

BySlide Scope

Kickstart Social Media Marketing

Strategy and Actions to Kickstart Social Media Marketing

1. Decide and analyze What product or services you are going to promote.

Eg: A hotel website, a shopping website with fashionable outfits etc.
Products and Services will let you decide the best social media site for you. Eg: Linked In will be suitable for A Website related to Jobs & Training.
Facebook Company Pages and Groups with Shop Posts are beneficial for an E-Shopping website.

2. You should write precised posts with exactly what you want to convey to users because most of the users will not be interested in reading lengthy posts.
Try using rich graphics / images in your post with message / point you want to convey.

3. Using dynamic “open graph” and “twitter card” meta tags will let you configure the content of your website when shared on social media.
When to use : Sometimes we write content on our website for search engine optimization with keywords which may or may not be suitable for suitable for social media users.
In some cases images used on websites may not be upto the standards of social media posts. We can change them using “og” and “twitter card” tags.

4. Use #hashtag marketing. Hashtag marketing lets you tag your posts with suitable keywords that others might also be interested in. A hashtag will create a url which will have all the posts posted by other users using same keyword.
A popular #hashtag will have more amount of visits and you can take advantage of those visits by posting your content in the page as well.
There are many tools that can analyze popularity of any particular trending keyword with useful statistics like : number of impressions in a day, countries, gender, age-group etc.
You can decide your hashtag keywords accordingly.

5. Use creative banner and profile pictures for your group and page headers. A banner covers almost 30% area of a page on the first look. A more informative banner will always be effective than dull banners.

6. Someone from your social media marketing team should be a member of groups that belong to your niche. You will find groups with upto 1 Million+ users which are potential customers of your business.

7. Create Video Presentations & explainer videos and share them on youtube, twitter and facebook etc.
You can either hire an animation studio / freelancer for such task or you can DIY using sites like powtoon, emaze etc.
.

BySlide Scope

Pay Per Click Advertising Basics

What is Pay Per Click Advertising?

Pay Per Click is a paid part of Search Engine, Display Networks, Social Media Marketing.
1. As the name suggests when a company pays an advertising network on per click basis to display it’s advertisement on various publisher websites.

Who is an Advertiser ?
An advertiser is a company or individual who wants to advertise his products and / or services on advertising networks.

Who is an ad publisher ?
An ad publisher is a company or an individual who registers it’s website, app, social media page etc. on an advertising network and agrees to display advertisements on his web properties.

A Publisher sometimes makes an area/ segment of it’s website available for advertisement.

Ad Publisher in PPC Marketing

Advertisers can contact the publishers and they can sign a contract of displaying advertisements for a particular period of time.
Pricing is mainly decided on the basis of popularity of publisher’s website.

In most of the cases as a publisher it is hard to find advertisers on your own, hence Publishers sign up with an advertising network and agree to display advertisement on their website.
Example of such advertising networks are : Google, Yahoo, Bing, Infolinks etc.

In a similar way it is hard for advertisers to decide and chose a particular website to display ads and hence they also contact advertising networks to chose best publishers for them.

In short : An advertising network has registration options for both publishers and advertisers.

Example : If I want to advertise Slidescope’s services then I will register on these networks as an advertiser.
If I want to offer/rent a space on my website for ads from other advertisers to appear then I will apply as a publisher.

Advertising networks like Google or Yahoo have strong guidelines that a publisher’s website must follow in order to be accepted as a publisher.
Guidelines like :

  • Number of Visits in a day
  • Originally Written Quality Content
  • Popularity of Website
  • Social Media Presence
  • Privacy Policy Terms & Conditions pages etc.

Advertising networks display paid advertisements in Search Networks(Search Engine Results Page) and Display Networks (Publisher Websites, Youtube etc.)
As mentioned in Point 1 If an Advertiser Pays an Advertising Network (Like Google, Yahoo etc.) On per click basis and the advertising network pays the publisher some percentage of the Per Click Amount, this type of advertising is termed as Pay Per Click Advertising.

When is it needed ?

1. For Quick Results
When a website is launched, SEO and SMO may take some time for the results to appear, PPC advertising ensures quick results.

2. For Brand building
To keep the fight going with the competitors.

3. Expensive keywords for which SEO is very difficult
Example : Online Shopping is a famous keyword and bid rate for such keywords is very high.
“Bid Rate is decided on the basis of popularity of a keyword.”
Various advertisers want to appear first in the search results for a particular keyword.

You will find a form with following details :

Sample Pay Per Click Advertising Form

A Screenshot from google adwords account setup is given below :

Google Adwords PPC Setting

You can do pay per click advertising on : www.Google.com/Adwords

You can setup PPC Marketing campaigns in Facebook, Twitter, Yahoo / Bing etc. as well.

If you are owner of an online shopping website or you are managing digital marketing for an e-shopping company you can setup a Google Merchant Center Account for Product Ads in Search Results Page.

If you are not sure about PPC marketing you can hire a Digital Marketing Agency as well.

BySlide Scope

What are the Benefits of Social Media Marketing

Social Media Marketing benefits are as follows :

  • These website have a huge user-base and because of such a large number of users these websites rank very high and the probability of getting search results from these websites is very high.  So if you don’t have your presence on social media you will lose majority of visitors coming from search results to these websites. You will see facebook results of various fan pages, groups etc. in google / bing searches.
  • Fan-pages and profile accounts with a high number of followers represent a strong brand which is always a good factor for a client to decide before going for any particular item or service.
    Company with 2 Million followers has a chance of getting more leads as compared to a company with 2000 followers.
    “Brand Value matters.”
  • Everyone company is using social media and it’s is becoming almost mandatory in the eyes of users looking for products and services.
  • There are billions of user on websites like facebook or twitter who never use search engines or any other websites.
    You will lose those users if you are not doing social media marketing.
  • If you are not ready for PPC marketing most of the social media marketing activities are free to use.
  • You can reach your target audience in no time.You can sell your products directly to users who are connected by means of same interest.
  • People will find positive and negative reviews about a particular product. Hence it becomes very useful to get positive reviews by customers on social media.

If you have any queries or suggestions to share please leave your comments below. If you are looking for Social Media Marketing Agency or Training Institute you can contact us.

BySlide Scope

Codeigniter training in Lucknow

Codeigniter Training is for Web Developers with knowledge of core / basic php and Object Oriented Programming concepts.

What is Codeigniter ?

Codeigniter is a PHP framework for developing Web Applications quickly and more professionally. It is used by millions of developers across the globe.

Why Codeigniter ?

  • Codeigniter is Open Source.
  • It is light weight.
  • It used very Less resources on the server.
  • Documentation of Codeigniter on it’s official website is easy to understand and very strong.
  • Codeigniter is backed by a large community of Users. Help topics, tutorials and good trainers are easily available.
  • Many organizations are using Codeigniter and looking for professionals with sound knowledge of Codeigniter.

Who can do Codeigniter Training ?

People with knowledge of Basic / Core PHP and Object Oriented Programming Concepts can learn Codeigniter easily.

Candidates who want to build a career in web development (using PHP) can learn Codeigniter.

Where to Learn Codeigniter ?

  • You can learn codeigniter in Online and Classroom training module by Escalera Technologies.
  • You will learn everything from scratch.
  • You will work on live projects while learning.
  • You will learn database management – like done in large enterprises.

 

BySlide Scope

Strategy for Facebook Marketing

This post is an overview of Strategy for Facebook Marketing.

This post is focused on facebook groups mainly.

What are facebook Notifications ? >> Notifications contain information about an activity.
Activity like :
Something Posted in a group of which we are a member.
Some content posted in a page of which we are a fan (or we like that page).

If the post is of our interest and links to a website we will not hesitate to click it. Clicking the link
takes us to website’s content and this in turn increases one pageview for the website. We might find other
content on the website useful and read that as well by clicking on their urls which increases number of pagevisits
to that website.
Number of pagevisits and unique pageviews and the amount of time (in seconds) that users spend on a website are some
important factors / parameters in declaring the world wide rank of that website.

This is the factor every content for users on your website should be shared with relevant audience on social media.

SEO is an activity that ensures visit of users in near future but social media content sharing gives you visitors instantly and for future as well.

Where to share your content ?

You can share your content in :
>>Personal Profile with your Friends / Followers
>>Fan Page with your Followers indicated with N Number of Likes
* Fan page and Personal Profile belongs to you. The reach is limited to number of followers.

>>Group with Group Members with N Number of members
*Group could be created by you or any other group with millions of members.
Remember sharing an irrevant post / content might result in permanent ban from the group admins.

How to find a relevant group for Facebook marketing ?

Lets consider an example of a Travel Blog with attractive tour package offers for tourists. In this case
we can search groups belonging to tour and travel categories.
Go to facebook search box and type “tour and travel” and hit enter.
You will see:

  • Latest
  • People
  • Photos
  • Videos
  • Pages
  • Places
  • Groups
  • AppsEventsFrom the search result page menu chose groups to filter group results only.
    If you want results from a particular region or country, use your region in the search query.
    You will find group in a variety of categories like Public Group, Closed Group etc.
    In a public group, the content and members name are visible to all unlike in a closed group where the content is
    visible to members only.
    You have to join the group to start posting / contributing.
    *Note : Do not try to spam groups with unwanted content. Read group rules before contributing.Contributions made by you might get published immediately or might be submitted for admin review.

If you want to contact us regarding digital marketing or facebook marketing projects or training please contact us.

BySlide Scope

What are Search Operators ? | Digital Marketing Lesson 11

Search operators are combination of Symbols and words that can be used to make a search more precised and relevant. Search operators can be used by digital marketing experts and students to analyze results for particular queries.  You can use these operators for preparing reports as well.

List of Search Operators

site:
To search something within a given domain name or to see the number of urls indexed for a site
example –  site:slidescope.com

link:
If you want to find out some websites that link to a mentioned domain you can use this operator
example – link:swapthebook.com

intititle:
If you want to find which websites are using a particular keyword in their title tag you can use this operator.

example – intitle:digital marketing

Remember when we are using two words in our search query, search engine will look for both words separately or together in the SEO titile of the page.

intext:
Use this operator If you are looking for websites with some text that should be there in the page content.

inurl:
This operator is used for viewing web results with mentioned keyword in the url (slug of url)
example – inurl:summer-fabrics

inanchor:
Main thing here is anchor text in the link. If we want to search for links with mentioned word in the slug.

example – inanchor:airplane ; will show all results like : example.com/abc/airplane , example.com/abc/big-airplane

inpostauthor:
To find Blog posts that are written by a specific author. You will find article results written by author mentioned in your query.
example – inpostauthor:ankit srivastava

related:
Find sites that belong to the same category as entered sites.

example- related:facebook.com

Search operators mentioned above can be used in combination using AND and OR condition to get more accurate results.

For example – intitle:digital marketing AND intext:Lucknow