Accelerated Mobile Pages is a project of Google for making user experience better and faster on mobile devices. User count of mobile devices like smartphones, tablets etc. is increasing rapidly. Number of visitors from mobile devices is a serious number to consider. If your website is not optimized for mobile then you might be losing potential clients. Google and other search engines are also taking the mobile compatibility factor seriously for evaluating the search engine rankings of website.
In simple words – Websites that are optimized for mobile viewing will get advantage in search engine ranking methodology and algorithms.
Why are Mobile Compatible Websites so important afterall?
There are many other factors that conclude importance of mobile devices for searching information on internet and visiting websites.
Mobile Data Charges are considerably high and users get a limited amount of data in a month. Desktop version of website consumes more data and all the components are really not required to be loaded on mobile version of the same website.
Media size, page size, etc can be reduced and compressed for mobile screen which will save data and hence data consumption charges.
AMP – Accelerated Mobile Pages is a technology that can be used to build separate mobile pages for your website with the same content that is already created for the main website. The only difference will be the page size and removal of unnecessary scripts and media.
In short – AMP produces lightweight and fast loading pages for mobile devices.
You will get a better chance of ranking your website higher in search engines for mobile originated searches.
Users will be automatically redirected to your AMP enabled website if they are searching from their mobile devices.
You can see a Desktop Version of my website:
& the Amp enabled version of the same website.
You will notice that the AMP version loads much faster than the Desktop version but the desktop version is way prettier than the AMP version.
I am keeping both of them and majority of users on my website are from Web (Desktop).
After installing and configuring AMP for my website I am able to see a small AMP logo besides my listing on Google search result from my android smartphone.
In order to check number of AMP pages indexed in search engine you can see your Google Webmaster Tool Dashboard.
If you are using a CMS like WordPress then it is a lot more easier to setup AMP on your website by using a plugin that will do almost everything for you.
If you have website which is not built on any CMS tool then you have to do some basic coding to get things done.
You can get started by following this documents:
If you want AMP enabled for your website you can Contact Us
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I was always wondering about accelerated mobile pages. Your post has given me a fair idea of AMP.
Thanks Mr Mahesh