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IoT Training in Lucknow

IoT Stands for Internet of Things. There has been a huge buzz about IoT recently. IoT has a potential of transforming future.

IoT requires sound knowledge of Embedded Systems and Website Coding Technologies.

What is IoT?

IoT is made up of two words primarily, Internet and Things. Things are Electronic Devices and when they are connected to internet to receive and send data a term Internet of Things is used to describe them.

There are 7 Billion Electronic Devices in the world and according to a research this number will be increases to 50 billion by the end of 2020. Most of these devices will be a part of IoT. IPV6 Protocol will be used to provide IP address to these devices.

Explanation:  Sensors and other devices are used to detect physical quantities such as:

  • Temperature,
  • Speed,
  • Luminous Intensity,
  • Pressure, etc.

Data detected from these physical quantities is converted into digital form or machine readable form by integrated circuits.

Digitalized data is supplied to computers by means of communication ports such as USB, Wifi, Bluetooth, Ethernet etc.

Applications or Software are designed to collect and display the data on VDUs.

Data can be transferred to Cloud Hosting Servers. Data on Cloud can be accessed from any other device connected to internet from any location in the world.

Consider an Example to better understand IoT:

You are wearing a smart watch that can detect your health parameters like Blood Pressure, Body Temperature etc. This data is also hosted on cloud and your doctor has the access to your health conditions. He can monitor, warn and consult you in case of problems.

Devices used to collect and convert data into usable formats are as follows:

  • Microcontrollers
  • Computer Peripherals
  • Arduino UNO
  • Shields and Sensors
  • Transducers
arduino-uno-for-iot

Arduino UNO Circuit Board Used for IoT projects

Where is IoT Used?

Internet of Things was first used in 1970 in the Computer Science department at Carnegie Mellon University. Since then IoT is used in following sectors:

  • Retail
  • Manufacturing
  • Transportation
  • Smart Infrastructure
  • Healthcare

What are the Applications of IoT?

IoT has following useful applications:

  • In Residential and Industrial Security Systems
  • Industrial Automation
  • Remote Access of Electronic Devices
  • Monitoring Health Parameters of Body
  • Vehicle Theft Protection

Syllabus of Internet of Things Training Course

This is an overview of the topics that are taught in IoT:

  • Introduction to Internet of things
  • Embedded Systems and their Applications
  • Shields Sensors and Transducers
  • Device Interfacing
  • Arduino UNO
  • Internet Protocols: HTTP
  • Web Development Basics

 

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Python Tutorial Part 1 – Introduction to Python

What is Python?

Python is a very powerful and easy to understand High Level Programming Language.

It is general purpose programming language which requires only interpreters and no compilers.

It is an object oriented language. Everything in python is an object.

Creator of Python was Guido van Rossum during 1985- 1990.

Python Supports following Programming Paradigms:

  • Object-oriented
  • Imperative
  • Functional
  • Procedural

It has a large and comprehensive Standard Library.

Python is both Strongly Types and Dynamically Typed.

It Focuses on Readability and Productivity.

Python runs on all major operating systems including Windows, Mac Os or Linux. It is Cross platform.

Python is Opensource.

Python uses Whitespaces for Indentation.

If you are familiar with programming languages such as C or JAVA, you will find out that some expressions in Python are similar to them while others are not.

Python is used by famous organizations like:

  • Google
  • NASA
  • PBS etc.

Syntax of Python

Syntax of python is very easy to understand and write,  to print “hello world”. You can write

print (“Hello World”)

 

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How to earn money online – Complete Guide

If you want to learn how to earn money online you can follow our 100% working guide on online money making. Earning online is a bit tricky and it requires some work to be done. You cannot become rich  in a day. You must follow some protocols to get success in online world.

Here are top 10 techniques to earn money online:

  1. Earn online by Writing Articles

If you have basic knowledge of English language or your native language then you can earn online by writing articles. These articles will be mainly for Digital Marketing and promotion purpose. You must do certain amount of domain and keyword research before writing an article.

You can sign up on www.iwriter.com . It is a legitimate website where you can earn online by writing articles.

You can also try writearticles.swapthebook.com to earn online.

  1. Create a blog to earn online

If you are passionate about writing articles or blogs then you have a great chance of earning decent income online. You can write about topics of your expertise.  You can start with free blogging tools like:

  1. www.blogger.com
  2. www.wordpress.com

Blogger and wordpress.com do not require a domain name or hosting to start a new blog.

You can start with a free subdomain from blogger or wordpress.com which looks like this:

Slidescope.wordpress.com

Your website will be seo friendly. You will get free website hosting. Blogger websites are also accepted by major Advertising networks like Google Adsense and Media.net for monetization.

You can also create a self hosted blog by using CMS like WordPress.org.

A domain name and a hosting with wordpress support is mandatory in this case.

Our website is also built using WordPress.org CMS. Other CMS scripts are:

If you are proficient in Asp.net/C# or PHP, you can create your own scripts to create a blog.

You blog posts will generate traffic from search engines and social media networks. Advertisers will start bidding for AD Spaces on your blog. They will be benefited with impressions on Ads and you will get monetary benefits.

Ads on blog can be:

  • Display Ads
  • Video Ads
  • In Text Ads
  • Pop Up Ads etc.

 

Ad payments are made on following basis:

Cost Per Click – CPC

Cost Per Mille or Thousand Impressions – CPM

Cost Per View – CPV

  1. Become an Affiliate to Earn Online

Affiliate Marketing is a very useful and powerful technique to earn money online. Affiliate Advertising networks pay a percentage of sales amount to bloggers if sales are made via their blogs or websites. If you don’t own a website then also you can earn via affiliate networks by sharing affiliate links in blogs, forums, emails and chat messengers.

You can start by writing a review of any product and then you can paste the affiliate url so that visitors can purchase with the help of your urls.

Affiliate marketing networks will pay you on the basis of Cost Per Sale or Cost Per Acquisition.

All major shopping networks like Amazon.com or Flipkart.com offer opportunities for affiliates to earn online by recommending and selling their products. You will get a percentage of sales amount. There are many software tools, web tools that offer commission on sales. You have to create a successful referral in order to earn online.

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Top 10 Ad Networks for Bloggers in 2018

Blogging is gaining popularity exponentially as we are approaching 2018. We are discussing about Ad Networks for Bloggers. This is a list of Top 10 Ad networks that will pay bloggers and website owners for their content and visitors. Advertisers love blogs with decent or heavy amount of traffic.

Here is the list of Ad Networks for Bloggers in 2018

  1. Facebook Audience Network

facebook audience network monetization

Ad Networks for Bloggers

Facebook Audience Network is a unique way of monetizing the traffic on your Facebook App or Page. You can create Instant Articles by writing new articles directly on facebook or by connecting RSS feed of your website as a source of Facebook Instant Articles.

Read this article for Step By Step Setup Guide of Facebook Audience Network Instant Article Monetization.

 

  1. Media.net by Yahoo and Bing

Media.net is the best alternative to Google Adsense. Media.net prefers traffic from US, UK and Canada location. It is a contextual ad network.

It is hard to qualify for this ad network.

  1. Infolinks

Infolinks is used by many bloggers and it is very popular because it can work in conjunction with adsense or Media.net. It has many Ad formats. It is one of the oldest alternative to adsense. It uniqueness is in its In-text ads.

in text ad networks for 2018

  1. Content.Ad

Content.ad is a native advertising solution. It is best for bloggers because the advertisements look like blog posts and usually have a higher CTR.

  1. Adclickmedia

Adclickmedia has banner ads, text ads and various other ad formats that can be displayed alongwith your website’s content. Fill rate of Adcickmedia is good. CPC is decent.

  1. Propeller Ads

Propeller Ads usually approve small and medium websites also. They have banner ads and Popunder ads with CPM model of payment. They have many advertisers and their payment threshold is 100$ which is hard to achieve for new bloggers.

  1. Taboola

Taboola is growing at a fast rate and is a native advertising solution. Taboola requires a minimum of 1 million page views per month. Many famous blogs are using Taboola as their main source of monetization.

  1. Google Adsense

Google Adsense was the Best Ad Network and will be the best Ad Network for Bloggers in 2018 as well.

Why is Google Adsense Best?

Answer is simple, “it is owned by Google.”

Commission Type CPC, CPM Minimum Payout $100 Payment Frequency Net 30 Payment Method Cheque Country United States Ad Serving International
  1. AdRecover

Ad blockers are hurting advertising networks and their business strategy. Bloggers are receiving huge amount of traffic but the traffic is not being converted in revenue because of Ad Blocker scripts and browser addons. AdRecover can be used to monetize your Ad Block impressions

Minimum traffic requirement is 50 Thousand page views per day.

  1. Tead.Tv

Just like other native ad networks mentioned in this list Tread.tv is also a native ad network. It works with video ads.  It can monetize European, USA, and Canadian traffic.

native video advetising network for bloggers

Bonus Ad Networks for 2018

Bidvertiser

Small and medium websites are also accepted.

Minimum Payment 10$ – Paypal.

Join Now

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Top 10 SEO techniques for 2018

In this article we are discussing top 10 seo techniques for 2018 that are going to work perfectly.

1. Content Marketing

Create quality content with some unique information.
Avoid grammatical mistakes. Use small and meaningful sentences.
Content has always been king for SEO. Use professional images in your content for keywords optimization.

2. Optimize Website Speed

Your website should load within 5 seconds.
Use minified Css, Html and Javascript to achive fast loading speed.
Use tools like google page speed insights to regularly monitor you page speed. Rectify issues mentioned in the google website speed tool.
Use compressed images to make your website faster.

3. Mobile Friendly Websites

Most of the users are using mobile devices to access internet.
Responsive websites are very important for better user experience and faster loading time.

4. Social Media Marketing and Optimization

Social media marketing is very important in order to have a strong presence on all major Social Networking Platforms like Facebook, Twitter, Instagram, Linked In, Google Plus etc.

Social media optimization of website is essential step in controlling the content that will be shared on social networks.

5. Use Long Tail Keywords in articles and posts

Many users rely on posting long tail queries on internet. Proper use of long tail keywords will result in better search results ranking.

6. Voice Search Optimized Keywords

We have already mentioned that people are using mobile devices to access internet. Voice search assistants like – Contana, Siri etc. are popularly used by billions of user. Queries like – Restaurants Near Me, Book a Flight etc. are very commonly used voice search keywords.

SEO professionals should do proper research on these keywords and use them in articles creatively.

7. Use HTTPS instead of HTTP

If you are not using SSL in your url then you must think about safety and security of your website and its users. You should switch to HTPPS as soon as possible.

Services like Cloudflare or Godaddy SSL will help you in getting a SSL certificate.

After switching to https, do not forget to add the new versions to Google Analytics and Google Web Master Tools.

Migrating to HTTPS will help you in :

  • Data Encryption
  • Data Integrity
  • Authentication

Work on Security of your website

Make sure you are using a trustworthy hosting. Use strong passwords for administrators and try using ssl certificate as mentioned in this point. Use cloud services to store and retrieve data. Configure web.config and .httaccess files as per security protocols. Use robots.txt to prevent unauthorized access.

8. Historical Optimization of posts

Historical Optimization will help you in improving the search rankings of those articles which are already performing well or were performing well in past. These articles need little amount of attention and can do wonders for you. Read more about Historical Optimization

9. Work on better UX and UI

You should always keep best User Interface for your website. Better UI will result in improved user experience. User Experience depends on many factors like:

  1. Look and feel of website
  2. Content Quality
  3. Website’s loading speed, etc.

Last Point in this list but not the least

10. Gain Quality Backlinks

There are many ways of getting quality backlinks. We have discussed about gaining baclinks in our post about Quality Backlinks

There is nothing more important in this list than getting quality backlinks. It will help you in getting better DA and PA score which is a symbol of improved search ranking.

If you think you can suggest any other method for SEO please share your thoughts in the comment section.

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How to Monetize Facebook Audience Network Instant Articles

Instant Articles is a service of facebook that can be used to monetize the mobile traffic coming to a particular business or fan page of facebook.

In order to enable Instant Articles on any facebook page you have to sign up on https://instantarticles.fb.com/

Signup with a facebook ID that has admin rights of Facebook Fan Page as well.

instant-article-signup

After Signing Up and Logging in you will be asked to select the page for which you want to enable Instant Articles.

select-page-name-instant-article

Here you have to select your page which receives good traffic.

After selecting the page you will be redirected to Publishing Tools tab of your page.

go-to-publishing-tools-in-page

Here you have to open this tab.

Then you will see new menu of Instant Articles in your page, see this image.

instant-article-setup-in-facebook

Here you have to go to the Configuration section.

In Configuration section go to Tools Section and Click – Connect Your Site

connect-website-to-instant-articles

You site will work as a source of articles.

Articles that are already written on your blog or website can be fetched by facebook as RSS feeds.

To connect you website simply copy and paste the META tag in your websites Header.php or in between Opening and closing <head> tag.

<meta property=”fb:pages” content=”12212121″ />

Here content is your Facebook Page ID. Replace it accordingly.

fb-page-id-setting-in-instant-articles-setup

If you are using wordpress blog then you have to Install Instant Article by FB plugin and there you can simply enter the ID.

After verification you will see Your Registered URLs as you can see in my image.

In the Production RSS feed option, you have to put your Blog’s RSS Feed URL.

In WordPress Simply Put /feed after your home url.

In Blogger Put /rss.xml to get the feed url.

facebook-instant-articles-feed-setup

If you are on PHP or Asp.net website then you have to create and XML feed from your database and enter here.

Once you will put feeds correctly you will see you latest articles in the Production Articles Section.

These are you instant articles.

Articles will be in Unpublished state because they must be reviewed and approved by facebook.

After completing the setup Click Submit for Review Button.
You have to upload a Transparent Logo in the Style Section of Instant Articles.

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List of best SEO auditing tools

SEO auditing tools are very important for digital marketing professionals.

You must analyze SEO score of websites regularly.

Analysis and Auditing of SEO score will help you in taking business growth related decisions.

SEO auditing can be done manually but there are some tools that will help you in getting in depth reports.

You can take insights from these reports and present it to your clients as well.

Here are some of the most famous SEO auditing tools :

1. Seo Site Checkup

Seositecheckup.com can be used to audit SEO for one website per day in its free plan.
SEO report is generated in PDF form.
Optimized and unoptimized parameters are shown in green and red respectively.
It gives a score out of 100.

 seo report and score of slidescope

Here is a screenshot of report generated by this website. Full report contains information about Passed SEO checks, Failed Checks for SEO and Warnings.

2. Small SEO tools

SmallSeoTools.com has many tools that are helpful for SEO students and professionals.
You can do keyword position check, backlinks check, seo score check and much more in this tool.

3. SEO Optimer

Seooptimer.com is a website review tool with seo auditing functionality.
It performs quickly and it is very simple seo tool.

Generate pdf seo reports

4. SEO Mator

Seomator.com is similar to above mentioned tools and can be used for generating While-Label Search Engine Optimization auditing reports.

5. SEM Rush

Semrush.com is a keyword analysis tool but it can also be used to generate seo reports of any website.
It provides information about best performing keywords and their adword value as well.

6. Reportgarden SEO Report Tool

Reportgarden.com/seo-reports is a free SEO reporting tool for clients.

There are plenty other SEO auditing tools available on internet. Most of them perform similarly.
Best auditing tool is your mind.
You have to use these tool to generate reports and then used your mind to take necessary steps in improving the SEO score.

SEO Score tells us that how well a website can perform in search engine results ranking.

If you want a free SEO analysis of your website from our Digital Marketing Experts then you can submit your website for a free Analysis – Contact Us

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List of Free Online Tools for Creative Images and Product Mockups

We are sharing our list of Free Online Tools for Creative Images and Product Mockups.
Creative Images, eye-catching banners, flyers, posters, social media headers, mockups etc are needed every day by Digital Marketers.
We have been using these tools to create attractive marketing material for our Digital Marketing clients and for our own website.

1. Canva.com – Graphic Design Software

Canva.com is one of the most popular and easy to use Graphic Designing Software. You can signup for free or login using your google account. This website has plenty of templates of every shape and size which are as per the required dimensions of social media. You can choose pre configured size or your custom size and create stunning images and marketing material with drag and drop. You can add text and chose from thousands of free icons.
There are some resources on this website that need you to pay. If you don’t want to pay you can use the free icons and illustrations in your designs. Using Canva you can create graphical content like:
a. Social Media Covers
b. Social Media Posts
c. Infographics
d. Resume
e. Advertisements
f. Flyers and Posters
& much more.

Note: The Featured Image of this Post is created using Canva and some other icons.

2. Easel.ly – Create Visual ideas using Infographics

Easel.ly is also a powerful graphics designing tool like Canva. It has hundreds of free icons and illustrations. It has many characters (humans), graphs, charts and text customization options. It is one of the best tools on internet for creating Infographics.
Infographics is a creative way of summarizing an analytical research using graphical content.
You can see this image with characters that can be used in Easel.ly and as the name suggest it can be done easily.

Best Digital Markering Training in India | Digital Marketing Training

3. Smartmockups.com – Product Mockups Generator

Product Mockups are required in Digital Marketing mainly for e-commerce and educational services. Mockups are a creative way of presenting your product and services to consumers.
If you want to show how your website, application or software tool looks on devices of different orientation and technology then you can use product mockup generator tool like this.
Using this tool you can create product mockups for your screenshots on:
a. Tablets
b. Laptops
c. Desktops
d. Watch and TV
Print Mockups can also be created to represent E-Books, Software Tools and Digital Downloads on E-Commerce websites.

Here is an example image created using this tool:

Data Analytics Course | Data analytics training

These tools can be introduced in any Digital Marketing Course.

If you are a digital marketing professional and you have a list of Free Online Tools for Creative Images and Product Mockups:

Please mention your favorite tools in comment section.

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Free Digital Marketing Quiz 2

Welcome to your Digital Marketing Quiz 2

Your Name
What can be a valid full form of CTA Button on a landing page?
Which is the best way to improve online reputation of a Political Candidate?
Which of the following is not the correct method of writing Schema.org Markup code ?
Which of the following tools can be used for Search Position Analytics of a website?
Which of the following is not a classifieds listing website?
Who is the founder of Open Graph Protocol?
Which of the following online tool tells Global and Country rank of any website ?
Which of the following is most important factor for DA Score ?
Which of the following online tool can be used for competitor analysis?
Spot the invalid "Search Operator" from following options
What is correct full form of CPA in advertising ?

Students can participate in Free Digital Marketing Quiz – 1 Also

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Points to consider before buying GST billing Software

Year 2017 has witnessed one of the biggest tax reforms in India.

  • It is known as GST – Goods and Services Tax.
  • It is an indirect tax.
  • It has replaced multiple cascading taxes imposed by the central and state governments.
  • It was Introduced by current Finance Minister of India – Sri Arun Jaitley on 1st July 2017.
  • It was Presented as The Constitution (One Hundred and First Amendment) Act 2017.

GST has changed the process of tax collection and hence various retailers, wholesalers and distributors have to register for their
GST identification numbers.

Many retailers used software tools to manage their billing and invoicing activities smoothly.

This tax reform requires some updates in the previously used billing sofware tools.

Developers have taken necessary measures an GST enabled billing software applications are available in IT industy.

Because of so many options that are avaialable it is hard(for business owners) to decide which application to chose.

We are suggesting few points to consider before buying GST billing Software :-

1. Use a fully working demo of the software before paying for it. Many software companies are offering free demo for GST Billing Application.
2. Ask you accountant to check the processing speed. Many softwares have short cut keys to perform various tasks. These keys help in smooth and faster data handling.
If the software uses mouse to access various windows in the software then make sure that navigation is clear and easy.
3. It is better go for a software that has been tested and used by some organization.
4. You can ask the vendor about data handling capability of the software. How much data it can store and process.
5. Ask the vendor about backup and restore functionality. Process of backup and restoring the database should be smooth.
Without and option for backup and restore you will lose valuable information in case the system crashes.
6. If you have a retail store with multiple billing points then you must check and understand the networking capability of the software.
7. For POS – Point of Sale, you can check, understand and explore the barcode printing and scanning options.
8. In GST, taxes are imposed on the basis of various product categories. Tax rates are different for different categories, make sure about this feature.

If you want a GST enabled software with all above mentioned features you can book your demo now. – CALL US