Category Archive Training

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How to Increase Organic Reach on Facebook

In Digital Marketing, Facebook plays a very important role and hence it becomes necessary to Increase Organic Reach on Facebook.

Research shows that 93-94% of people who are into digital marketing use Facebook.

If you have been using Facebook as your preferred Social Media Marketing platform for a long time, you must be facing low organic traffic issues since July 2017.

One part of facebook marketing strategy is very simple and it includes following steps:

  • Write quality content on your blog or website
  • Create Eye Catching Creative Images and Banners
  • Post your content on your Facebook page.
  • Share the content from Facebook Page in relevant groups.

Finding relevant groups is very important in Facebook Marketing.

Consider an example of a Client providing Solar Panels and Power Plants. You can join Wholesale and Retail Trading Groups for this client to increase sales and Solar Energy Discussion Groups to increase your clients Online Reputation or Branding.

Trading Groups or Shopping Groups let you post your products or services along with pricing and location details.

Discussion groups are like forums. You will find people promoting their services in these groups. People also ask questions related to the topic of group as well.

If you have a good knowledge about the topic you must answer those questions with a correct answer. People will appreciate your efforts and will try to connect with you.

You can write blogs having answers to the questions of these group members.

You can share the link of your blog posts as an answer to their questions. Try to be as relevant as possible and try not to post the link of your blog every-time. Group Admins and Facebook bots are very strict on Spamming.

Facebook is taking strict action on Profiles which are created for the purpose of marketing only. Fake profiles are put on hold or deleted.

Profiles must have equal share of Social Communications and Business Communications in their Facebook profile.

To engage people on your Facebook Page or Group Create Polls and quizzes related to the topic. Ask people to test their knowledge.

 

 

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How to integrate Facebook analytics on website

This post will guide you and let you know How to integrate Facebook analytics on website.

  • First of all Go to http://developers.facebook.com.
  • Login with fb id.
  • Go to Create a new App
  • Give display name to your App
  • In app dashboard go to settings
  • Click on basic settings.
  • Go to Add platform.
  • Select Website Icon.
  • Enter Your Website URL.
  • In the Chose new product section
  • Chose Analytics and click on setup.
  • Chose Web from this setting.
  • Facebook will give a Javascript code.
  • Copy that code and replace your APP ID on the code.
  • Paste the code in body of every page you want to track.
  • Click next and you will be asked to enter the url of your website.
  • Click save and then click continue.
  • In 3. Log App Events you will see the version of API – Eg. v2.10.
  • Replace the version in your website’s code.
  • You can go to analytics settings to get latest API version
  • In 4. Logging Web Activity you will see some javascript functions
  • To track button clicks and similar events. These are optional.
  • Now save and update your Website’s code and click View Analytics button to see the graphical analysis of traffic on your website.

Facebook Analytics is a powerful tool that can be used to analyze various aspects of website traffic.

You can analyze following Data with Facebook analytics on website

  1. Number of Unique Users
  2. Gender Of Users
  3. Age Group of Users
  4. Location of Visitors
  5. Average Session Time
  6. Create Click Funnels
  7. Analyze Cohorts
  8. Track overall revenue
  9. Track User Retention
  10. Technology of users device

These analytics are very important in order to get meaningful insights to improve enhance your marketing and sales activities.

If you are unable to integrate facebook analytics on your website you can Contact Us.

We have successfully integrated analytics on our new website Ghar jaisa khana.

Please share your experience in the comments below.

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How to Enable Facebook Messenger Chat on Website

Enabling Facebook Messenger Chat on Website can be a fantastic way of engaging websites visitors.

This can easily improve your engagement stats and you might get more interactions with your visitors.

Most of the visitors on internet remained login to their social media accounts like facebook, twitter, google etc. while browsing internet.

While providing their contact information they feel a little bit worried or bored.

Logged In users can now chat with your Official Facebook Business Page directly from your website.

We will guide you in setting up Facebook Messenger Chat on Website for free.

      1. Make Sure your website is running with SSL. i.e https://slidescope.com
      2. You must have a Fan Page on Facebook.
      3. Login to your facebook and open your Facebook page. You must be the editor or admin of the page.
      4. On the top right hand corner click Settings.
      5. In the backend of your facebook page’s setting go to Messaging Settings. Here you can set your auto-responder messages.For example – We will get back to you asap.
      6. After Setting your messaging auto responses go to Messenger Platform Setting.messenger-chat-plugin-for-webssite-how-tomessenger-chat-plugin-for-webssite-how-to-whitelist
      7. In Messenger Platform scroll down to White Listed Domain Names and add your website’s name here. Only white-listed websites will be allowed to run facebook messenger.
      8. Click the Setup Button in the Customer Chat Plugin Setup Option.Click next on the screen that says “Add Messenger to your website”Chose language and Change Default message. Click next.
    1. Chose reply option from the radio buttons and click next.
    2. Add website domain here to make sure only specified websites are using your plugin.
    3. Click Next and your will get the HTML Code that can be pasted in your website’s HTML.
    4. After Placing the code you will be able to see the messenger in your website as shown in the Featured image.

     

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What is DA and PA in SEO

What is DA in SEO

DA stands for Domain Authority.
DA factor is a score which is given out of 100 to every Domain name on internet.
DA factor tells us about probability of any website to rank well
in search engines.
DA factor was developed by Moz. It is very important for SEO.
In simpler words How well a domain can do in search engine results is
determined by DA factor.
Let us consider two domain names:
example1.com with DA 60/100 and example2.com with DA 80/100
Example2 Domain has the chance of getting better search rank for same keyword.

What is PA in SEO

PA Stands for Page Authority
Every domain can have more than two pages.
For every page the PA will be different.
Suppose we have two articles and one them is more famous on social media and search engine and gets alot of traffic.
PA of the more liked, linked and shared article will be more than other article.
DA of both articles will be the same because they belong to same domain name.
PA is also given out of 100.
You will have urls with PA 0 and PA 30 in your website.

DA and PA depend on following factors:

Total Number of Incoming Links
Total Number of Social Shares
Age of Domain
Total number of visitors
Mentions in other famous websites, newspapers, articles etc.

डोमेन अथॉरिटी क्या होता है – डीए फैक्टर क्या होता है

डोमेन औथोरोरिटी MOZ द्वारा डेवेलोप किया गया एक रैंकिंग फैक्टर है जो इस बात को दर्शाता है की कोई डोमेन नाम SEO में कितना बेह्तर परफॉर्म करेगा |

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How to Use Instagram for Effective Digital Marketing

Instagram is a mobile App which is available for all leading mobile operating systems like android, iOs, and windows etc. and Instagram can be used for Effective Digital Marketing.

This article is dedicated to instagram users who own or manage marketing activities for any business.

 Here is a list of activities that you can do to use Instagram for Effective Digital Marketing:

  1. Start Using Instagram as a Business Profile rather than Personal Account

In your instagram app go to options screen by clicking in the top right corner and scroll down to an option which says:

“Switch to business profile”.

A business profile can publish ads directly from instagram without the help of facebook ads manager.

  1. Use Instagram Insights to Analyze Data

You can use analysis tools to analyze the demographics data of users who visit and see the content of your business profile.

You can see:

  • Increase in number of followers
  • Percentage increase in reach of your content
  • Number of Actions performed during a particular period
  • Total number of profile visits lately
  • Discovery Information
  • Data about Impressions
  1. Use Instagram to Promote your Products

You can use tools like www.Canva.com to create beautiful and eye catching images of your products, latest offers etc.

You can create short promotional videos as well and post stories about the products or services you want to promote.

You can post information about upcoming products to keep your audience engaged.

You can use images to create polls and get reactions from your followers.

An Example Poll Question can be about what improvements do your product users want in your products. You can take inputs from users to make your products or services better.

You can create contests and give some gifts or discounts to your followers.

  1. Create Paid Ads on Instagram

Paid ads in instagram is a great way to reach your targeted audience. You can chose the audience precisely.

You can use analytics tools to get information about your current visitors. You can use the current data to chose your audience for ads.

Data like:

Age Group you want to target

Gender

Hobbies or Interest you want to target

Location of user etc.

5. Go Live On Instagram

Go live on intagram to promote events, seminars and product launches.

Instagram to promote your business live

 

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How to host a website for free

How to host a website for free

In this tutorial we are discussing about free website hosting alternatives for small and medium websites.
These hosting services can be used for educational purposes or for starting up any website built in Php, wordpress, joomla or basic html.
To start the process for free you will need a free domain name.
Freenom is a service that provides free domain name with following domain name extensions :

  • .tk
  • .ml
  • .ga
  • .gq etc

These domain names belong to various counties or states.
Although most free domain names are not SEO friendly, .tk is considered a better choice among these free domain names as far as SEO is concerned.
You can also buy cheap domain names like .xyz which will cost you 1- 2 USD for first year.
After buying a domain name or getting a free domain name next step is to find a free web host.

Here is the list of free web hosting providers :

  • 000webhost by Hostinger
  • Awardspace

Both these hosting provide a free cpanel with following features
1. Domain and subdomain manager
2. File manager
3. Ftp accounts manager
4. Automatic CMS (wordpress) script installer.
5. Free website builder
All free hostings have some limitations but they are good for learning and testing purpose. Some free hosting offer paid upgrades also.

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First Time WordPress Setup for SEO

Follow these steps for First Time WordPress Setup for SEO

Create a Page named Home and add introduction
Sometimes while creating a page, wp asks us to chose page template
Common page template name are – Homepage, Full Width, Default
Create a Page named Blog
Yoast >> Features >> Enable Advanced Setting Pages
Yoast >> First Time COnfigration
-> Necessary Schema will be added

Wp Dashboard >> Settings >> Permalinks Setting >> Post name

Themes >> Customize >> Set Home Page
OR
settings >> reading >> set home pagee

Home page settings are in customize

Menu Mangement >> Go to appearance >> menu and create a new menu named “anything”
Set it as primary menu or header menu

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How to Host a Website for Free with a free domain name

This video demonstrates the Step by step process of Hosting a Website for Free using a free domain name.

Benefits of This Video

You will learn how to buy a free domain name and host it for free

Step1: Go to 000webhost and make an account

Step 2: It will give you a free subdomain on 000webhostapp and file manager and cpanel hosting.

Step 3: Go to freenom and register a free domain name

Step 4 : 000webhost has an option to add custom domain name there you have to add your new domain name and then 000webhost will give you

2 nameservers

Step 5: Paste the nameservers in your domain name’s DNS settings

Step 6 : Your free domain name is now connected to free web hosting and now you can install wordpress or any other website as demonstrated in the step by step video tutorial on free website hosting.

If you are facing difficulties in installing Please Contact us

 

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What is Retargeting and Remarketing

In Marketing of any business retargeting and remarketing is necessary to increase sales with returning clients.
Retargeting as the name suggests is the process of targeting a returning visitor or customer again.
Remarketing is the process of presenting information about any stuff that might be of interest for the returning customer.

In general Retargeting and Remarketing are same.

A study shows that only 2% of the traffic will be converted into sales when the user is visiting your website for the first time.

In traditional marketing you can easily identify your customers and you can contact them directly.
In digital marketing, retargeting a customer is a little bit more tricky.
It requires some skills in web analytics to retarget your customers, visitors or clients.
If a customer has purchased some services or products from your website then you will know his contact details.
You will also know the product he/she purchased and hence you can website send them offers about related products and services via email or sms.
If contact details are not known then also we can target our customers and present them items or services which are of his/her interest.

You can retarget those visitors who have not made any purchases.
We can automate the process of retargeting as well.

How can we re-target clients online?

All major analytics service providers like Google, Facebook and Bing etc. provide re-targeting scripts.
We can paste a simple javascript code in our website and this code will save cookies in the browser of visitors when he/she visits our website for the first time.
If the visitors returns to our website after some time, that script will detect it.
You can offer cross-sell products or up-sell products to your returning visitors.
If you are a developer then you can write your own piece of code to analyse user behavior and the niche of its interest.
Products from the category of interest of Returning visitors will be presented which ensures a higher rate of conversion.

If you are spending in Online Advertising / PPC then retargeting a customer is very important for better sales percentage.
Let us assume that you visited a Car Comparison website and looked for a particular car model and navigated away from the website. After some time you visited another website publishing adsense ads. In that website you will often see ads related to the information that you were looking for in your previously visited website.
This is an example of retargeting and remarketing.
Your browser cookies we able to detect your habits and show you relative data.
Such retargeting can be done using Google Adwords.

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Variables in PHP – Core PHP Tutorial Chapter 4

Variables are used in PHP and other programming languages to store dynamic values.

Variables can be used in any PHP program to store information.

How to create or declare a variable in PHP?

Variables are declared using $ (dolar) sign followed by _ (underscore) or alphabets.

If we want to declare a variable named First Name we can write it as:

$firstName

A variable name can contain Alpha Numeric Characters with or without underscores.

A variable can store values of any data type like strings, bool, float, double or integer.

Remember that in PHP the variables are declared in the same line where a value is assigned to them.

Unlike other programming languages there is no need to firstly declare a variable and then assign a value to it.

You can assign values and declare a variable at the same time.

Here is an example:

<?php

$firstName = “Manish”;

?>

If we want to print this variable we can simply write

<?php

$firstName = “Manish”;

echo $firstName;

//Outputs : Manish

?>

Variables in PHP are case sensitive.

Note : In the example given above we have not used single quotes or double quotes while echoing or printing $firstName. But a string cannot be assigned to a variable without the use of double or single quotes.

Consider the example given below

<?php

$lang = “PHP”;

echo   “We are studying $lang”;

//Outputs : We are studying PHP.

?>

In this example we have written $lang inside double quotes. We will not get any error because the assigned value to $lang variable was a string.

You can watch out Step by Step Tutorial About Variables in PHP

You can join out Php Training in Lucknow