Domain name is the most important part of every website. Whether it’s about branding your business or making a mark in the digital world. It is the first thing that makes your mark in your digital marketing world. It is advisable to go through proper research and alterations before choosing the domain name. Here are few things to keep in mind before choosing a domain name.
Search Engine Optimization
One of the norms of Google for getting better result in SERP (Search engine result page) is to have your focused keyword in your domain.
For e.g.
If you are providing marketing services you can go for
www.marketingbrand.com
And for any specific location
www.marketinginlucknow.com
Easy to remember
Domain name should be easy to remember and should be such that it positioned itself in the buying persona of consumer. This means that the spelling of the domain should be clear simple and short. Avoid using slangs for the domain.
e.g. Marketingforyou.com is much more meaningful than marketing4you or marketingforu or marketing4u.
Meaningful Domain
Domain name should be meaningful that means it should represent your business in complete or specific manner.
e.g. : Airtel the word itself comprises of two words Air and Tel (telecommunication) which clearly explains the business of Airtel company.
Avoid using hyphen in the domain name
Avoid using hyphen in domain as when we tell our website url to someone we only speak the words of the domain rather than mentioning the hyphen in the url.
e.g. : digitalmarketinginlucknow and marketing-in-lucknow both have same pronunciation.
Use only top level domain for business
.com for commerce
.net for technical
.in for specific to Indian region
.edu and .ac.in for educational purpose, etc for their specific purpose related to your business.
Review the Domain name plan
While choosing a domain name plan go thru the terms and conditions, pricing thoroughly. Check all the documentation and nameservers for ease in installation.
Finding the same name as Username in Social Media Marketing is also very important.
