Dwell time is an important metrics for SEO auditors; it helps them in analyzing how their website is performing on search results.
Dwell time can be evaluated with the help of mainly three factors:
Let me explain these factors one by one-
You can see Average Session Duration and Bounce Rate Percentage in the Google Analytics report Dashboard for any website.
You get impressions in search results and out of every 100 impressions the number of times your website’s URL gets clicked by a user is the CTR in the SERP.
You can see CTR in Google Webmasters Tools >> Search Analytics section.
These three factors are very important for computing the DWELL TIME.
Lower bounce rate good CTR value and higher Average Time Per User for our website will help our website in gaining better ranking and SEO.
Please comment below if you have any doubt or suggestions.
Enroll in our Digital Marketing Course if you want to learn Digital Marketing.
If you want to participate in free exams and quiz related to dwell time go to – Jobs and Exams
App store optimization will help your mobile app in getting more installs and popularity. We are publishing our list of best Tools for ASO.
TheTool is a Mobile App Marketing & ASO Tool, It is used for App Stores Analytics.
It has a free trial of 14 days.
It can be used to track and analyze –
It is the oldest App Analytics and App Data Company based at San-Francisco, California.
It is available on Software as a Service Model.
You can get started for free and contact sales for paid plans.
It is not only app store Analytics Company but also have a specified module for App Stores Optimization.
Sensor Tower is a Mobile App Store Marketing Intelligence Software / Web Application.
It provides Sales Metrics, Store Intelligence and other insights. It can be used for App Stores Optimization related suggestions and planning.
It is available for Apple iOS Store and Google Play Store.
Pricing starts from 79USD. Free trial is available.
Just like other tools Appfollow is a Reviews & Updates Monitor available for App Store & Google Play. It works on SaaS model.
You will get
It can be used by AppFollow API and Google Sheets.
For 2 Apps and 2 Countries it is free. For Small Business it has a plan of 9 USD per month and for companies and publishers 99 USD.
ASOdesk is an App Store Optimization (ASO) Tool that works with data driven marketing technologies.
Its key points are:
It has a forever free plan and there are plenty other plans as per your requirements.
It you want APP Store Optimization Service You can contact us.
SEO auditing tools are very important for digital marketing professionals.
You must analyze SEO score of websites regularly.
Analysis and Auditing of SEO score will help you in taking business growth related decisions.
SEO auditing can be done manually but there are some tools that will help you in getting in depth reports.
You can take insights from these reports and present it to your clients as well.
Seositecheckup.com can be used to audit SEO for one website per day in its free plan.
SEO report is generated in PDF form.
Optimized and unoptimized parameters are shown in green and red respectively.
It gives a score out of 100.
Here is a screenshot of report generated by this website. Full report contains information about Passed SEO checks, Failed Checks for SEO and Warnings.
SmallSeoTools.com has many tools that are helpful for SEO students and professionals.
You can do keyword position check, backlinks check, seo score check and much more in this tool.
Seooptimer.com is a website review tool with seo auditing functionality.
It performs quickly and it is very simple seo tool.
Seomator.com is similar to above mentioned tools and can be used for generating While-Label Search Engine Optimization auditing reports.
Semrush.com is a keyword analysis tool but it can also be used to generate seo reports of any website.
It provides information about best performing keywords and their adword value as well.
Reportgarden.com/seo-reports is a free SEO reporting tool for clients.
There are plenty other SEO auditing tools available on internet. Most of them perform similarly.
Best auditing tool is your mind.
You have to use these tool to generate reports and then used your mind to take necessary steps in improving the SEO score.
SEO Score tells us that how well a website can perform in search engine results ranking.
If you want a free SEO analysis of your website from our Digital Marketing Experts then you can submit your website for a free Analysis – Contact Us
Slidescope has a team of Software Engineers with 6 Years of experience in developing web applications using PHP and MySql.
In our Free PHP & MySql Tutorial for Beginners we are sharing Step by Step Process of Installing PHP and MySql.
With the help of our articles and video lectures students will be able to develop and host advanced applications using PHP.
Students can share their problems related to coding and web development with our community and we will be happy to help them.
We introduced PHP to students in the Part 1 of this tutorial. In order to run PHP locally or in your computer or laptop you will need following resources:
Note – Nginx (high-performance HTTP server), lightspeed (open-source web server) etc. are some alternatives to Apache.
You can download php from www.php.net/downloads
Needed to Create and Test Databases.
These three resources must be present in your computer in order to run and test PHP code.
PHP can run on any operating system from Microsoft, Linux and Mac-OS if you have necessary resources installed.
If you don’t want to install php manually you can use a simple tool that will install APACHE, PHP, PERL and MYSQL in your computer.
You will need Web Browser like Google Chrome or Mozilla to run your web pages.
We suggest you to use any of the following tools to Install Server for PHP and MySql in your PC or laptop:
XAMPP is commonly used for running PHP websites in local server but AMPPS is also as efficient as XAMPP.
These tools will install all resources needed to run PHP in Local Server.
After Installing XAMPP you will get a folder in your default drive (or chosen drive while installing) named XAMPP.
Inside XAMPP folder you will find configuration files for all resources which you can see in this image.
Inside the XAMPP folder you will see HTDOCS folder. This HTDOCS folder is the root folder of your local website hosting.
Directories created within HTDOCS folder will represent new Websites.
For Example: If you will create a directory named SLIDESCOPE in your HTDOCS folder then inside the SLIDESCOPE named folder you will put your web pages and files.
After Installing XAMPP you will find XAMPP CONTROL PANEL in your computer. It looks like this:
Yu can see that it is showing the Operating System Details and the status of APACHE and MYSQL server.
In order to run PHP and MySql you have to start the APACHE and MySQL in control panel.
This article will cover all the points that are needed to optimize an App.
What are App Stores?
Google Play, Apple Itunes, Blackberry and Windows Store are famous and official repositories where mobiles apps are kept for smartphone users.
ASO is the process of optimizing a mobile app’s performance on its respective play store.
It increases and encourages users to download the app.
Number of downloads represent the popularity of any mobile app. Overall Sales and Profit are directly proportional to the number of downloads.
Here are all those points that must be kept in mind while uploading an app on app store:
As an owner of app you must have a survey report about your targeted customers. The report will help you in building the buyer persona. You must ask some important questions to yourself or your team:
Start thinking like your customer and try to get as many statistics as possible.
Competitor analysis will help you in understanding which users are downloading the app of your competitors and why.
You can use tools lie www.keywordtool.io for Keywords Research.
Tool like Spyfu can be used for Competitor Analysis and research.
Most of the app owners do not put their focused keywords in the title of their app. On an average an APP can keep up to 100 characters. If your brand name is of 5 – 10 characters then you can use your primary focused keyword followed by a separator.
Your app’s ranking in Store Search depends upon the Name of your APP. Keywords in your app title can increase your search ranking upto 12 %.
If your app has a convincing description and your targeted keywords are used in your app’s description, your app will be able to compel app users and crawlers both.
You have to provide icons for devices of different orientation and size. You can keep the size of your icons as per technical specifications but the creativity in your icons and its relevancy with your business or business name will catch the eyes of customers and users.
An introduction video can attract your customers might compel them to download and use the app. If you are introducing a Mobile Game App then you can include Gameplay videos to let users know about the graphics and gaming experience.
If you are optimizing an app about an ERP, CRM or any other software then you can provide some tutorial guide videos in your introduction.
You have to take screenshots of your app for all devices like Smartphone, Tablet, TV, watches etc. Screenshots will give a clear idea of graphics and user experience to the users. You have to keep the dimensions of these apps as per standard sizes mentioned in app publishing center.
You can provide descriptions and screenshots as per the location of searchers. Users prefer apps with localized descriptions and images which helps them in understanding the purpose and benefits of the app clearly.
You can use push notification or pop up forms to encourage your users about rating your app. Apps with genuine reviews and ratings drive more downloads.
You can write about your app in your blog or website and do seo of that post with the focused keywords for your app. Provide app download buttons and icons as call to action in your article and websites.
Search Engine Results Page also display APP download links with rating and description of app.
This is a Step By Step PHP Tutorial & In this introduction part of PHP we have covered some common points that a students or a beginner must know about PHP before learning it.
Some point may have not been covered in the introduction section but you will find them in the newer parts of this tutorial.
If you have any doubts or feedback related to this introduction, you can comment below.
We are sharing our list of Free Online Tools for Creative Images and Product Mockups.
Creative Images, eye-catching banners, flyers, posters, social media headers, mockups etc are needed every day by Digital Marketers.
We have been using these tools to create attractive marketing material for our Digital Marketing clients and for our own website.
Canva.com is one of the most popular and easy to use Graphic Designing Software. You can signup for free or login using your google account. This website has plenty of templates of every shape and size which are as per the required dimensions of social media. You can choose pre configured size or your custom size and create stunning images and marketing material with drag and drop. You can add text and chose from thousands of free icons.
There are some resources on this website that need you to pay. If you don’t want to pay you can use the free icons and illustrations in your designs. Using Canva you can create graphical content like:
a. Social Media Covers
b. Social Media Posts
f. Flyers and Posters
& much more.
Note: The Featured Image of this Post is created using Canva and some other icons.
Easel.ly is also a powerful graphics designing tool like Canva. It has hundreds of free icons and illustrations. It has many characters (humans), graphs, charts and text customization options. It is one of the best tools on internet for creating Infographics.
Infographics is a creative way of summarizing an analytical research using graphical content.
You can see this image with characters that can be used in Easel.ly and as the name suggest it can be done easily.
Product Mockups are required in Digital Marketing mainly for e-commerce and educational services. Mockups are a creative way of presenting your product and services to consumers.
If you want to show how your website, application or software tool looks on devices of different orientation and technology then you can use product mockup generator tool like this.
Using this tool you can create product mockups for your screenshots on:
d. Watch and TV
Print Mockups can also be created to represent E-Books, Software Tools and Digital Downloads on E-Commerce websites.
Here is an example image created using this tool:
These tools can be introduced in any Digital Marketing Course.
Please mention your favorite tools in comment section.
If you are registered as an affiliate marketer on any network then you will earn commission on every sale that is made by you or from your network or channel. Whenever you get a commission your account is credited with some money and hence you have to pay the taxes, approximately 30% if you are from USA and the Company in which you have registered is also from USA. You are paid on the basis of CPA Model or CPL model.
(Cost Per Acquisition or Cost Per Lead).
Affiliate marketers require a W8-BEN form if they are from any country other than USA. Affiliate marketing on internet has been there for more than a decade and people are signing up in affiliate marketing portals like Amazon or Commission Junction at a faster rate now a days.
Affiliate Marketers get a portion of Sales Amount as a commission. Some states in USA require taxes from affiliate marketers which is a percentage of the amount received as a commission. This tax is required only from USA Residents. If you are a Non-US resident and doing business as an affiliate marketer then you have to fill this W8-BEN form.
This form is a proof that your nationality is from a country other than USA.
If a company registers you as their affiliate then they should mention your details in their records and keep this W8-BEN form with them.
Certificate of Foreign Status of Beneficial Owner for United States Tax Withholding and Reporting (Individuals)
You are not allowed to fill this form if you are a citizen of USA. This form is for NON – US residents, individuals.
This form is managed by Department of the Treasury, Internal Revenue Service
You have to fill this form and submit it to the Payer.
You can view or download the W8-BEN form from the official website of IRS or simply click the link below.
Part 1- Your personal details like Name, Date of Birth, Country of Residence etc.
Part 2 – Claim of Tax Treaty Benefits
Part 3 – Certification
Team Slidescope is excited to share a comprehensive list of free online seo tools for Digital Marketing Professionals. These tools are free to use and you can apply them in your daily digital marketing tasks.
This tool is for Analysis of Web Page Loading Speed for Mobile and Desktop devices with suggestions to improve overall speed performance.
SEO is one of the most exciting tasks in Digital Marketing. Webmaster Tools help you in proper indexing of your website in respective search engines and analytics of traffic from search results. These tools also help you in detecting problems in your website which can be rectified to get a Good SEO score.
Analyze related search terms, Cost Per Click rates for Keywords, Search Volume etc. for all major search engines.
Spyfu – For Competitor Analysis and Keyword Research
Graphical Analysis of Search Traffic and Data for Search Terms and Topics
If you are trying to generate Microdata for a Local Business you can use this tool as well –
To know the position of your website for respective keywords in Search Engine Results you can use these tools.
Check Upto 5 Keywords
Note: You can chose Search Engine Country and Specific area or location to know the position of any website in search results for respective search queries.
Reports show average monthly searches for that keyword as well. It will help you in analyzing the potential of that keyword.
If you are using a CMS like WordPress, you can plugins like W3 Total Cache or Autoptimizer for the same job.
Image compression is an important task for SEO and Web Development professionals. It is always a good practice to compress your Images before uploading them to articles and pages. This tool will help you in compressing the images in bulk and one by one as well.
Sitemap files are very important for proper indexing of website urls in search engines. There are many sitemap generator tools that can automatically create a Siitemap.xml or Sitemap.html file for your website which can be submitter in Google and Bing Web-Master tools.
If you are not using any famous CMS like WordPress, Drupal, Joomla etc. then you can use this tool to generate sitemap for your website.
Or this tool
These tools will generate static sitemap file. If your content change frequency is low then only this method is recommended.
CMS tools like WordPress have famous plugins like Yoast SEO, All in one seo pack etc. to generate dynamic sitemaps for you.
Know the local seo score of your website in Search Results.
Download Royalty free images for commercial use.