Digital Marketing

 

Digital Marketing Course in Delhi, Noida, Gurgaon

Digital Marketing Course in Delhi, Noida, Gurgaon

Digital Marketing Course is a professional training for candidates who want to build a career in the field of Branding, Promotion and Marketing of Business and Services. Digital Marketing is often referred to as Online Marketing or Internet Marketing. Slidescope has many posts written to explain the meaning and benefits of digital marketing. We have …

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Search Engine Optimization Basics | Digital Marketing Lesson 8

Search Engine Optimization Basics will deal with the following topics : What are Search engines and how they work ? Architecture of Google Search Process and Technique of Ranking Basics if Search Engine Results Pages (SERP) Search Operators for various types of Searches Updates in Search Algorithms. Panda, Penguin, Humming Bird and Pigeon Update Search …

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Understanding E-Commerce Websites | Strategy | Digital Marketing Lesson 6

E-commerce websites are most common type of website published by various companies. Companies invest money and put a lot of efforts to make their website successful. E-Commerce websites as discussed in the previous Lessons have monetary transactions in them. ‘E’ stands for Electronic and Commerce represents ‘Commercial and Financial Activities’. Most common type of E-Commerce …

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Different Types of Websites and CMS tools – Digital Marketing Lesson 7

Different Types of Websites We have learn about basics of Digital Marketing Technology so far. If you are viewing this Lesson I suggest you to have a look at our previous Lessons on Basics of Digital Marketing. Those who are following the tutorial or want to read about Different Types of Websites and CMS tools …

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Difference between NoFollow and DoFollow Links : Basics of SEO

To Understand the Difference between NoFollow and DoFollow Links Let’s take the general meaning of the word No + Follow:  Asking something to not follow on the Other hand Do-Follow tells to follow the link. These instructions are for the search engine crawlers from Google, Bing and Yahoo etc. Humans will simply click the link …

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6 Steps to Make Digital Marketing Strategy for any Website. Digital Marketing Lesson 5

Steps to Make Digital Marketing Strategy for any Website. Analyze Business Category: First and foremost, analyze the niche / genre / business category of the website you want to promote. There can be one or more sub categories but mainly there must be a single business category. Keywords Research & Analysis: Do some research on …

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What are benefits of Digital Marketing – Digital Marketing Lesson 4

Key Benefits of Digital Marketing are as follows It is considerably cheaper than traditional marketing techniques It can be analyzed using basic and advanced software tools Clients and service providers have Total control over the process It is more convenient It Provides more satisfaction It Improves the overall popularity and acceptability of brands It increases …

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Traditional Media Vs Digital Media | Digital Marketing Lesson 3

Comparison and Difference between Traditional Media Vs Digital Media can be understood from the above image. We are targeting users using different mediums of advertisement in our image. Traditional Media uses marketing materials like: News Paper Ads, Radio and TV Commercials, Flyers and Brochures Distribution etc. to promote any business or service. Digital Media uses …

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What is Digital Media ? – Digital Marketing Lesson 2

Media is the means of communication, it is plural of Medium. Internet is An Electronic Medium of Communication. Internet is accessed by Desktop Computers, Mobile Phones, Laptops etc. by users across the globe. Media in the Machine Readable formal that is created for the purpose of communication, information, entertainment & promotion etc. converted to human …

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