Digital Marketing

Influencer marketing is a type of social media marketing that involves collaborating with individuals (influencers) who have a dedicated and engaged following. These influencers promote products, services, or brands to their audience in exchange for compensation. 🧠 What Is Influencer Marketing? Influencer marketing works on the principle of trust and authority. Instead of brands directly …

What is Influencer Marketing & How to Earn with it? Read More »

Broad Match – Shows ads for related searches, even if they don’t contain the exact keyword. Example: “digital marketing” can trigger searches like “online advertising” or “SEO services”. Phrase Match – Ads appear for searches that include the keyword phrase in the exact order but may have words before or after. Example: “digital marketing services” …

Broad Match, Phrase Match, Exact Match Difference Read More »

Meta Pixel Formerly Known as Facebook Pixel Adding the Facebook Pixel to your website enables you to track visitor interactions, optimize ad campaigns, and enhance targeting. As of December 2024, follow these steps to integrate the Facebook Pixel into your site 1. Create a Facebook Pixel: 2. Install the Facebook Pixel on Your Website: You …

How to add Meta Pixel to a website in 2024-25 Read More »

Digital marketing can be a game-changer for small businesses. It provides an opportunity for them to reach their target audience and grow their business without breaking the bank. However, there are certain dos and don’ts that small businesses must keep in mind while implementing their digital marketing strategies. In this blog, we will discuss the …

The Dos and Don’ts of Digital Marketing for Small Businesses Read More »

As a business owner most important marketing goal is sales. If you have an online store built with Shopify, Woocommerce or any other technology you aim to get more visitors and hence more sales of your products. Google Ads (or Adwords) offers Google Merchant Center which can be used to list all your products on …

How to generate more sales for your online store using Google Shopping Ads Read More »