Marketing

How to Use User Personas to Boost Marketing Performance

At Slidescope, I’ve seen firsthand how building and using accurate user personas can completely transform marketing outcomes. Many businesses think they “know” their audience, but without well-researched personas, campaigns often miss the mark. A user persona is a detailed, semi-fictional profile of your ideal customer based on real data, behaviors, and insights. It’s not just …

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digital marketing kya hai hindi

डिजिटल मार्केटिंग क्या है ?

डिजिटल मार्केटिंग एक ऐसी कला है जिसके द्वारा किसी भी व्यवसाय की जानकारी उसके लक्षित या टार्गेटेड उपभोक्ताओं तक पहुचाई जा सकती है | आज के युग में यदि किसी व्यक्ति को कोई सेवा या फिर कोई वास्तु खरीदनी होती है तो वो सबसे पहले डिजिटल प्लेटफार्म यानि की इन्टरनेट का प्रयोग करता है | …

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B2B Content Marketing Insights for 2022

Exploring new frontiers, investing in the latest technologies, encountering new problems and solving them with breakthrough insights—there\’s nothing like targeted content marketing to help brands delve deep into their customers\’ minds. Here are some of the top trends we predict will come to the fore in B2B content marketing in 2022. B2B marketers are making …

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What is contextual marketing? Definition by Slidescope

Contextual marketing is a form of targeted online advertising that uses relevant, engaging ads right where they are being talked about – on your favorite social network, search engine or retail site. We are committed to providing the highest standards for putting our consumers in control of their privacy so they can enjoy their online …

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influencer marketing

What is Influencer Marketing ?

Influencer marketing relies on reviews and ratings of an influencer. An individual who has significant influence on others (namely – followers). Sometimes influencer marketing (or influence marketing) is done as sponsored reviews. There are ad networks which register \”influencers\” and \”advertisers\”. Who are Advertisers ? Those companies or individuals who pays, offers incentives or asks …

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Search Engine Optimization Basics | Digital Marketing Lesson 8

Search Engine Optimization Basics will deal with the following topics : What are Search engines and how they work ? Architecture of Google Search Process and Technique of Ranking Basics if Search Engine Results Pages (SERP) Search Operators for various types of Searches Updates in Search Algorithms. Panda, Penguin, Humming Bird and Pigeon Update Search …

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